Bespoke cocktails
Brand activations
Mobile bar ยท Lagos, NG
More than drinks. A new perspective on beverage culture.
ScrollWe believe the future of drinks goes beyond what's in the glass. It's in the flavours we explore, the brands we build and the experiences we bring to life.
This is where it gets colourful
Signature serves built for brands, bars and the best nights of your life. Hover to watch them come together.
See every drink
From barback to brand builder
In 2019, Adesina Abayomi Samuel, known as Prodigy, stepped behind the bar at a Bacardi beach event in Lagos. He never really stepped back out.
Years as a barback turned into a craft, the craft became Prodigy Infusion, and the vision grew into Drink Initiative Africa: an ecosystem of beverage brands built to cross borders.
Behind every great bar
Mobile Bar
A full bar team, built anywhere: weddings, parties, private dinners.
Brand Activations
Serves, booths and bar programmes that make brands unforgettable.
Cocktail Development
Signature menus and recipes, from first sketch to last garnish.
Consultancy
Hospitality consulting for bars, lounges and restaurants.
