More than
drinks.

In 2019, Adesina Abayomi Samuel, known as Prodigy, took on a job as an acting bartender at a Bacardi beach event in Lagos. What began as an opportunity introduced him to a craft that would eventually shape his future.

Originally from Ondo State and raised in Lagos, Samuel studied Economics at Adekunle Ajasin University. But behind the bar, he discovered a different kind of passion.

After spending years working as a barback, learning the trade and developing his skills, he fell in love with creating drinks and the joy they could bring to people. What drew him to mixology was not just the craft, but the feeling he could create through it. He wanted people to enjoy his drinks, savour something thoughtfully made, and leave with an experience worth remembering.

That passion eventually led him to become a mixologist and build Prodigy Infusion, a Nigerian beverage and hospitality brand offering mobile bar services, cocktail development, and hospitality consultancy. It was his first step towards turning a personal passion into a business built around creativity, service, and memorable experiences.

But his vision soon grew beyond the bar. He began to see the potential to explore new flavours, develop beverage products, build multiple brands, and connect markets across Africa.

That broader ambition led to the creation of Drink Initiative Africa, a beverage innovation company established to build an ecosystem of beverage brands, products, and experiences across the continent. With Prodigy Infusion as its flagship brand and more ventures in development, Samuel is working towards a future where beverage creativity, craftsmanship, and culture can cross borders and open new possibilities for the industry.

From learning the trade behind the bar to building a company with a pan-African vision, his journey has been shaped by a love for creating drinks and a desire to make people feel good through what he creates.

Today, that passion remains at the heart of everything he builds. The ambition, however, reaches much further: to help shape the future of beverage culture in Africa, one idea, one brand, and one experience at a time.

We believe the future of drinks goes beyond what's in the glass. It's in the flavours we explore, the products we create, the brands we build, and the experiences we bring to life.

Founded in 2024 and incorporated in South Africa, Drink Initiative Africa is a beverage innovation company building an ecosystem of beverage brands, products, and experiences designed to shape the future of the drinks industry.

Our work centres on product development, flavour exploration, and creating new possibilities within beverage culture. We bring creativity, craftsmanship, and innovation together to build brands that connect with people and create experiences that go beyond the ordinary.

It all started with Prodigy Infusion, our flagship brand offering mobile bar services, cocktail development, and hospitality consultancy in Lagos, Nigeria. Today, Drink Initiative Africa is building on that foundation, with more brands and ventures in development.